Rex
Overview | Rex Fleet | Locations
Rex
has its roots firmly in the bush and in country Australia.
Its tagline boldly affirms that ‘Our Heart is in the Country’.
Rex believes that the bush needs and
deserves an air service of quality that
provides good connectivity with capital
cities at affordable prices. Rex seeks to fulfil these expectations.
Since its formation, Rex has steered
a course balancing the needs
of regional communities for extensive
and affordable air services and to be
economically viable and sustainable.
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PARTNERING THE BUSH
Rex, because of its heritage, has decades of experience of service to the bush
and understands the needs of regional Australia. Often it co-invests with the
local communities to develop ways to start or nurture marginal routes that
would otherwise not have any air service.
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KEEPING FARES AFFORDABLE
Rex understands that regional
Australia needs access to affordable
air travel. Rex has vigorous in-house
programs that seek out and eliminate
wastages and inefficiencies
in order to lower its cost base. These benefits
allow the Company to shelter
its fares from the full impact of external spikes in costs
escalation. For example, even
in a year of escalating fuel
increases with three upward revisions in
fuel levies, Rex’s net average fare in FY 04/05 was 21%
cheaper than when it started operations
in 2002.
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BEING ON TIME
Rex believes its customers view
its services not merely as a
seat on a plane but as a saving on precious
time. Rex considers many passengers
fly because they want to save
the time they would have to otherwise spend driving
or taking the train. An airline’s performance can be measured in different ways, but a
key performance indicator is simply this: ‘how often does an airline arrive and
depart on time?’ In this respect, Rex believes that its record
speaks for itself.
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SERVING WITH OUR HEART
Rex is often complimented on
the warmth and hospitality
of its front line staff. The Company considers
this is because its staff are committed to and enjoy their work, feel
part of a “family” culture and subscribe to the
Company’s values. Another important factor is that Rex maintains
bases in regional communities
where many of its staff grew
up and live. In other words,
they serve the communities they know and can recognise
and welcome many passengers
as friends. As a result, Rex believes that
although it is formally headquartered
in Sydney, it is often viewed
as being a part of many of the regional communities
it serves.
It is therefore no surprise that Rex has consistently ranked top two in the domestic airlines customer satisfaction surveys.
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